Representation of Regional Identity in Total Greek Yogurt ad

Camera Shots

• Medium close up shot of the boy: establishes who he is at the very beginning and recognizes his importance.
• Close up of the cow: Highlights the randomness, emphasizes the fact its a cow as it is not the normal thing to see. 
•  Close up shot of boys face: Shows his reaction to the randomness of the cow. 
• Establishing shot: shows the cow, boy and area in which they are, makes the scene seem more realistic as we realize this is not a typical place. This also brings the representation of a typical foreign country.
• Extreme close up of the yogurt: shows the reason for advert, highlights the product of sale. 

Sound Types

• Non diegetic music played throughout: Sets the scene, we can assume its set in spain as typical spanish string instruments are used, which is a typical representation of Spain.
• Synchronous: the bell, we see the bell being rung on screen and hear it also.
• Diegetic: We hear the knives being sharpened on screen, this makes the scene more realistic.
• Synchronous: We hear the phone ring firstly, but then we see it when she picks it up. 
• Speech: It is in a different language with a different tone which assures us that it is set in a foreign country.

Mise-en-scene: In links with the Regional Identity

• The roads are dusty which is more associated with a foreign country as you dont tend to get dusty roads, we are mostly partial to country sides or proper roads. Dusty roads are usually associated with hot countries.
• There are hills in the background which suggest it is in a more rural setting rather than a busy area.
• There is a cow surrounded by long grass which again suggests that they are in a rural area rather than a city where consumers live, not providers. 
• The buildings of houses are made out of stone which tell us that is no way a new, modern area. 
• The characters are in old, tatted, work clothes, showing that they are most likely to hard labor. There is also not very heavy clothing which tells us it is most likely hot, which isnt normally associated with England, but countries abroad such as Spain. 
• All the people in the clip obtain a typical Spanish tan, rather than the multiculturalism of England.