notes homework section b

• examples of 360 degree marketing: teaser trailers, featurettes and actual trailers
• when a company works with a number of companies its called horizontal integration
• in 360 degree marketing everything around you markets the product 
• promotion of a film is very important for the success of a film
• cross media promotion is used to promote a media product- in which an acotr from a film may be in magazines or be on televised interviews
• cross media promotion also exists in reviews (tv, online, magazine, newspaper, blogs, forums, youtube)
• audience 2.0- public reviews on the internet (given by the public)
• audience 2.0- parodies can be made by the public- bad publicity is better than no publicity- works well for promotion
• fsp- FOX SEARCHLIGHT PICTURES
• fsp- the films online websites, like pages, twitter accounts (social networking)
• fsp allows the audience to interact with the film before its release
• when mass marketing is used its almost impossible not to know about a film
• more synergy (when companies work together to create something better than what can be made by one lone company) can cross promote both products
• with more synergy with cross promotion, audiences are targeted more precisely 
• exhibition is more accessible at home in more varied ways (netflix etc) 
• many films with Fox Searchlight are filmed digitally
• the exam is out of 50 marks- 20 for analysis, 20 for examples and 10 for terminology
• fox searchlight pictures parent company is 20th century fox 
• concentration of media ownership- fewer individuals or organizations control increasing shares of the mass media
• bigger budgets permit bigger stars, new and best technology and special effects
• films are generally developed by smaller production companies as they then seek more finance with the distribution of the film 
• fsp can distribute an 'indie' film well in other regions 
• media ownership is very close to the complete state control over info in direct or indirect ways
• this effects culture and politics
• e.g.- News corp give donations to right wing american political parties (biased media organization)