TV dramas presentation revamp

Regional Identity in Greek Yog Ad #2

Regional Identity is what you know about a region from different aspects of the scene.

Initial thoughts:
I am aware that the advert is on yogurt due to the explanation at the end.I understood
the link between the advert and the product, the cow is the way they make the yogurt and the boy is trying to get his mum to make him the yogurt by making it seem that the cow has run away and he saves it. I thought it was quite a clever way to present an advert and I thought it was interesting to watch.

Camera shots: 
The first shot used is a medium close up shot of the young boy and I believe this is done to establish who is the main character of this advert and he is who we need to take notice of most.  This is almost a recognition of his importance and is an establishment of who he is. This also adds to the regional identity as in this shot we see that the boy is olive skin colored and therefore stereo typically not from England.












The second shot used is a close up shot of the cow which highlights the fact that this is an odd thing to see and we can quickly assume that the region in which this takes place is not England, or anywhere near a city because you do not get wild animals wandering around the streets, for starters a cow is typically a farm animal associated with the country. We can assume that even though this is set in another country this is most likely also set in the countryside making it more rural. Within just a few seconds we already have some idea about the regional identity.









There is then a close up shot of the boys face which shows his reaction to the cow, and we can assume that the cow is almost like a friend to the boy as it is almost as if the cow had replied and the boys answer is being filmed, we can guess that the cow is most likely pet, which again adds to the regional identity of us knowing this is not set in England as the typical pet in England is a dog or cat, definitely not a cow. This also adds to the regional identity as now we think of the cow as a friend we can assume that this area is quite deserted with not a lot to do, if the boy has to make friends with a cow it must be lacking technology and other children his age.










An establishing shot is then used which sets the scene more profoundly for us because within the establishing shot we can see the sort of place the boy is living in, the area is deserted and the area is surrounded by foliage (in relation to mise en scene), this establishment also lets us get to know the character better because we now know that he is not from the region of England as it seems he is from a laid back area as he is permitted to walk around, alone, carelessly.








Seconds after another establishing shot is used when the boy is running back to what we can presume is his home, this gives us a wider view of the setting and we are reassured once again that the region is clearly abroad due to how rural the area looks, we also are lead to think that this is set back a good few years ago because of the way it looks so olden, we are only reassured it is our time period towards the end of the advert when the phone rings. This shot is used to just show more of the area in which the advert takes place. 









An over the shoulder shot is then used when the boy is addressing someone, due to the fact that the person is positioned higher than the boy we can assume it is someone older than him and more respected within society, it is most likely a parent as he has ran to see them in urgency. The shot is a clear indication of a conversation which is starting, we can assume also that the boy is going to inform the person we suspect to be his mother about the cow he has let loose, or possibly he is going to lie about it as he is a child and doesn't want to get in trouble.










A master shot is used when we see the boy, the butcher and the cow. This is used to fit everybody in the shot and to show that this is where the action is going to happen, however this is contradicted when the butcher just lets the boy take the cow back, this emphasizes how laid back the area is. By also showing the butcher we can tell again that the region is old fashioned as the butches is going to slaughter a live cow rather than use machinery like more developed countries would.








Lastly, and extreme close up shot is used when the yogurt is shown which highlights the product of sale and the actual point of the advert overall. This is to make it very obvious for the audience, all adverts do this.











Sound Types:
One sound type is the use of non diegetic music played throughout, this music helps set the scene even more as we are now led to believe that the advert is set in Greece because of the use of typical Grecian music, we are also backed up on this suspicion because the yogurt is Greek and it makes sense to have the advert set in Greece. Which is the regional identity made clear to us, we are now aware of where this advert is set.

The dialogue used could be seen as diegetic and synchronous as it is naturally used in the scene and we also see it happen. The dialogue is also helpful in the way it sets the scene and contributes to regional identity because the dialogue used is foreign speech and as English viewers we obviously don't understand, which reassures us it is not set in England and in fact, Greece.

The phone ringing at the is synchronous as the woman (who we now know is a mother) picks it up and we see her, the phone is vital to this scene because it tells us that it is set in today's time, which contradicts what we are led to believe, but this is the advertisers way of saying times have changed but the simple things are the same, which warms an audience. This is the correct way to make an advert as it makes the audience have a certain emotion.

Mise-en-scene
The people within the clip have olive skin which suggests again that they are not from England, and in fact are Mediterranean. The characters are also wearing simple working clothes, there is a lack of business wear or designer clothes which tells us as viewers that the region in which they live are not materialistic, it emphasizes how simplistic their life is. This is a very big difference from England because in England it is obvious that we are always in a rush and are always living life in a fast and busy pace. Also, looking at the clothes you can tell that the region is hot because there is a lack of major clothing and this advert is showing a typical day in what we can guess is Greece, if they were to be showing a typical day in England it is more likely they would show rain as it is stereotypical English weather and it is almost always represented as that.



We can also guess that the region is quite old fashioned due to their way of life. Firstly the mother is shown inside at the window and we assume she is alone as her husband has gone off to work, we also see later that she brings her son food. This is a mother taking on the expressive leader role and working as a homemaker, which is considered to be an old fashioned way of life now due to women being in the working world just like men in today's world. We are also reassured that the region is old fashioned because there is a washing line hanging from one house to another casually and an old woman is seen beating her washing, this is old fashioned because in today's world we would just use a tumble dryer as we believe it is quicker, this also links back to the fact that the region lives a laid back and simple life. Lastly we see the butcher sharpening knives, rather than being in England where we would use machinery.

We know again that the region is laid back when the boy retrieves his cow from the butcher, the butcher just lets the boy take him where as if you were in a place like England the butcher would have claimed his possession and not have cared for the boy at all. A man is seen travelling through the street on a donkey, very slowly and the rest of the street is deserted, this adds to the point of how laid back the region is, no one is ever in a rush. Lastly, throughout the majority of the clip the boy is seen wandering on his own, evidently in England it would be absurd to let a child walk around on their own, therefore we know in this region that there is no need to have a care in the world and that everyone is very laid back and unworried.


Conclusion
Overall, the clip represents throughout the clip that the region in which the advert is set in is clearly Greece due to the help of camera shots, sound types and mise-en-scene.

Conventions in TV Dramas presentation

Conventions of TV dramas from bethbouchareb

Homework notes- re do it

1. Put in essay form
2. Embed the clip first
3. Say what regional identity is
4. Produce an initial thoughts
5. use screen shots
6. Camera shots- establishing shots show the rural area, show that it is clearly not an english country
7. Sound- greek music, foreign language dialogue, phone shows it is in this time in comparison to us thinking it is not due to the simplicity
8. Mise en scene- everything that is in the shot that backs up the simplicity of life and shows we are not in the UK, the washing line, the butcher, the mother being in the expressive role and being a home maker, the lack of special clothing unlike england, the slowness of the man on the donkey, the lack of care for where the child is as there is no worry
9. overall conclusion of how the video shows regional identity. 

  

 

Olive skin shows that he is Mediterranean, we can suggest Grecian due to the music that backs it up. 

The boy is alone in an open area, which shows it is a simple laid back life without care as you couldn't have this in England due to the many fears a mother has, here we know it is safe. 

We know this is a mother due to the fact that she is inside and nto

Representation of Regional Identity in Total Greek Yogurt ad

Camera Shots

• Medium close up shot of the boy: establishes who he is at the very beginning and recognizes his importance.
• Close up of the cow: Highlights the randomness, emphasizes the fact its a cow as it is not the normal thing to see. 
•  Close up shot of boys face: Shows his reaction to the randomness of the cow. 
• Establishing shot: shows the cow, boy and area in which they are, makes the scene seem more realistic as we realize this is not a typical place. This also brings the representation of a typical foreign country.
• Extreme close up of the yogurt: shows the reason for advert, highlights the product of sale. 

Sound Types

• Non diegetic music played throughout: Sets the scene, we can assume its set in spain as typical spanish string instruments are used, which is a typical representation of Spain.
• Synchronous: the bell, we see the bell being rung on screen and hear it also.
• Diegetic: We hear the knives being sharpened on screen, this makes the scene more realistic.
• Synchronous: We hear the phone ring firstly, but then we see it when she picks it up. 
• Speech: It is in a different language with a different tone which assures us that it is set in a foreign country.

Mise-en-scene: In links with the Regional Identity

• The roads are dusty which is more associated with a foreign country as you dont tend to get dusty roads, we are mostly partial to country sides or proper roads. Dusty roads are usually associated with hot countries.
• There are hills in the background which suggest it is in a more rural setting rather than a busy area.
• There is a cow surrounded by long grass which again suggests that they are in a rural area rather than a city where consumers live, not providers. 
• The buildings of houses are made out of stone which tell us that is no way a new, modern area. 
• The characters are in old, tatted, work clothes, showing that they are most likely to hard labor. There is also not very heavy clothing which tells us it is most likely hot, which isnt normally associated with England, but countries abroad such as Spain. 
• All the people in the clip obtain a typical Spanish tan, rather than the multiculturalism of England. 

Representation and Stereotypes

Representation and Stereotypes Real from bethbouchareb